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The Shuster Project

Tobacco Industry Fraud & False Claims Issues

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Click HERE To Read Our Letter Sent to Senator Kerry's Presidential Campaign

 

Robert Shuster
Executive Director
The Shuster Project
c/o
177 Andrew Avenue
Naugatuck, CT 06770
203-723-1690
203-723-9266
 
January 5, 2000                                           
 
Michael Klingensmith
President
Sports Illustrated
Time Life Building
New York, NY  10020-1393

Dear Mr. Klingensmith:

As a former tobacco company representative, I have unique insight into how exploitive tobacco advertising can be to youngsters and children.

It is deplorable that a magazine such as yours accepts tobacco ad monies.

Even as a tobacco company representative, I thought the same...and I was employed by the American Tobacco Company for over 17 years.

Point-Of-Sale advertising is all that should be allowed, if any, to promote the sale of tobacco products to adults.

As a former smoker, I do not assume to place the burden of quitting to any adult, however, assisting children from starting can be as simple as you simply refusing to accept tobacco ads, thus keeping children from at least having those exposures from their view.

They get dozens each day as it is.

Please respond to me either by fax at 801-705-3078 or by phone at 203-723-9266 or my mailing address or email at rshus177@aol.com to indicate what you intend to do about accepting tobacco ad money.

I will be interested to hear back on your decision.

 

Sincerely,
 
Robert Shuster
 
cc:  Don Logan, CEO, Time Inc.

 

 

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